Now is the time to get fierce…

Now is the time to get fierce…

Covid-19 has been a trauma for everyone. No doubt.

We could forgive ourselves for giving up, hiding our light under a bushel, or sticking our heads in the sand.

But we don’t recommend this approach…

Now is the time for Fierce!

Fierce is not letting all of this get you down – stand proud, be bold, have a plan. Fierce is communicating with your existing customers to tell them you’re still here and that you can help them. Fierce is reviewing your marketing plan based on new circumstances. Fierce is getting your brand and marketing in shape for what’s to come and shouting from the rooftops about how good you are.

“With social distancing and home working likely to be around for some time, digital media has become more important than ever before”.

Let reddishpink take the strain…

We’ve already helped some of our clients adapt to the ‘new’ normal with rather impressive results. We created a new website for a newly launched Anti-microbial product company, Lochallen Solutions. We developed a completely new online planning consultation solution that allows commercial property consultations to continue whilst social distancing remains in place. We’ve adapted client websites into online shops (massively reducing the impact of COVID-19 on their income).

Our video, branding and website campaign for Lochallen Solutions.

A new digital planning consultation solution.

An eCommerce solution for Castleton Farm shop.

How could we help you?

Want to get fierce? Lets talk.

Want to find out more?

Managing in Covid times

Managing in Covid times

7 Practical Steps to Success in a Crisis

“Now is not the time to be burying your head in the sand”.

We live in challenging and changing times and while that can be worrying and difficult, change creates opportunity and that can be exciting. The continuing need for businesses to lock down has led to some amazingly creative and ingenious solutions to a whole host of business problems. From how to attract and retain customers to switching resources to entirely new products, services and ways of working to meet the needs of customers and employees. The result? Businesses and organisations that are more agile and responsive and most importantly, capable of growth both now and in the future. The need to look up and out to the future is essential. But it’s not just about having a positive outlook. It’s about knowing what practical steps we can take to harness the energy of change rather than simply coping and hoping it will all go away.

An article by Reddishpnk’s in-house strategic planning expert, Richard Thomson.

7 Practical Steps to Success in a Crisis

1. Consider your strengths. What is your business really good at? Think about both your business’s internal and external strengths – staff, systems, values, products and services, ways of working. What could you do to strengthen these further?

2. Be honest about your weaknesses. What is your business not so good at? What are the gaps between what you could do and what you are doing? What could you do to reduce or eliminate these weaknesses?

3. What opportunities are out there which you could exploit? What do people need that you could provide? Not just customers but also your staff. How have your employees found home working and is it something that they would like to continue? How could more flexible hours and roles improve staff morale and provide an even better service to your customers? Could your operations be adjusted so you can provide add-on services or products which your customers might need or want?

4. What might threaten your success now and in the future? Think about the current situation and how it might have altered the way customers and staff think and act. Have their values changed? Will changes in current behaviour continue after social distancing is removed? What are your competitors doing that might affect your business? Do you have new competition from unexpected sources? Is your finance secure and do you have enough reserves if business takes longer to pick up than you expected?

5. Create a compelling vision. Do a bit of focused daydreaming and imagine your business 2 or 3 years from now. What does it look and feel like? An attractive and compelling vision of your business in the future pulls you towards it and influences (consciously and unconsciously) the decisions you make. A compelling vision is essential in motivating staff and energising current and future customers.

6. Set Goals that will lead to you achieving your vision. Work with your staff to agree challenging but achievable goals. Agree goals for the team and the individuals. Write them down and review them regularly in group and one to one conversations.

7. Communicate as if your (business) life depended on it. Keeping people informed is super positive. A lack of information leads to negative thoughts and actions – staff get demotivated and customers get disillusioned. Speak to your staff, keep them up to date with everything you’re doing to make the business work. Involve them in your analysis of the business and as much as possible in decision making. Let your customers know how safe you’ve made it to visit once it’s possible to do so. Put out regular, eye catching notices about your products and services. Speak up! Let everyone know you’re still here and ready for business.

Let reddishpink help you with:

  • eCommerce – trade online
  • Communications – Staff and customer newsletters and magazines.
  • Digital marketing – web design, SEO, social media marketing and advertising.
  • Design – make your business look the best it can be.
  • Conducting public property consultations using our new digital virtual planning consultation solution
  • Everything you ever wanted in marketing delivered creatively, quickly and with a hefty dash of Reddishpink.

Want to find out more?