Video marketing for West Lothian based Veterinary Specialists Scotland (VSS)
Things that make your heart happy
A new veterinary specialist hospital has launched in Livingston, West Lothian and reddishpink media was over-the-moon to be chosen to help with video marketing for Veterinary Specialist Scotland.
We love all of our projects here at reddishpink but now and then one comes along that blows our socks off – for lots of different reasons.
Reddishpink was delighted to be appointed by the newly opened Veterinary Specialists Scotland hospital, located just off the M8 motorway at Deer Park in Livingston, Scotland. Our job is to produce some movies that will showcase the hospital and its facilities, and portray their core value of “Excellence in care’.
We’ve spent two full days filming and interviewing so far.
Animal treatment works very much like our own health care system. Initially, you visit your GP for an examination. If the examination or medical requirement is outside their scope, they will refer you to a specialist in the area of concern – a heart surgeon or a neurologist, for example – normally based in a hospital.
VSS works in the same way: to see them, you will need to be referred by your first opinion vet. However, if you would like your pet to be seen by a VSS specialist, you can make a specific referral request.
Veterinary marketing needs a different approach.
From a creative point of view, we were massively excited by the challenge of working with a client that, while commercially motivated to generate income to pay the bills, is more about care than cash. The proposition is unique. At all times, we’ve considered the compassionate and sensitive nature of this ‘business’. Our animals are part of our family, so when it comes to choosing a veterinary referral hospital, it’s nothing to do with price and the coolness of the brand. It can be a life or death situation that involves deep emotion and, sometimes making tough decisions so it’s important to find the right team.
We got to wear the ‘Scrubs’.
Our film team on this project, Mark and Fionna, were very excited to be told they’d be doing their next interview in theatre with Specialist surgeon Sam and Senior Veterinary Nurse, Victoria. Being invited into such a critical environment was flattering and very exciting. Our behind the scenes view of an environment where animals lives are saved was a privilege, and genuinely fascinating.
We should also say
The scrubs are super comfortable and made us feel very ‘Cool’ like the Fonz. We might get some to wear around the Reddishpink office on quiet days!
State of the art facilities.
The facilities and equipment are superb with the latest technologies. Technologies that can shorten the time needed to reach an accurate diagnosis and get patients into care more quickly, further increasing the chances of a positive outcome. VSS has the latest in, CatScan, Endoscopy and Ultrasound technology, and more besides.
Attention to detail.
VSS seem to have thought of everything and from every point of view. State-of-the-art equipment minimises time in diagnosis and maximises the chance of a positive outcome.
Comfortable and well-thought-out patient care facilities (we’d be happy to sleep in any of the animal wards) make your beloved pets stay as stress-free and as comfortable as possible.
There are unique features for different pet personalities/preferences/needs such as doors with differing levels of privacy glass – from fully opaque for our shy pets, to fully transparent for the ones that like to see around them.
A dedicated Cat lounge means no potentially stressful dog scents are present.
Everything has been designed from the patients point of view and with great care and attention to the little details that make the big differences.
The perfect location.
Reddishpink’s ‘Security team’ is made up of two gorgeous Border Terriers called Teeny (13) and Echo (9). They are part of the family at reddishpink and loved by our team and clients alike. We even have a pet bereavement policy for Dog and Cat owners in our team, because we know the pain of such a loss.
Veterinary Specialists Scotland referral hospital is in Livingston, right off the M8 in the centre of Scotland’s most populated areas. To have these facilities on our doorstep is a source of massive comfort in that, should something happen, we are only ten minutes away from what we are convinced is one of the finest animal hospitals available.
But best of all.
All of this above is merely wonderful, but without people, nothing can happen. The biggest highlight for us is their team of Clinical Directors, Veterinary Specialists, Nurses and support staff. Each one of them, from the Reception team to Clinical Director, are bursting with care and a passion for caring for animals as if they were their own. VSS’s core value, “excellence in care’ is abundantly apparent in its application to Patients, Pet owners, first opinion vets and their team.
If you’re a first opinion vet and need some Specialist help for your patients, discover more about VSS, we think you’ll be delighted too. As passionate animal lovers, we have no hesitation in recommending this excellent new Animal Hospital and its fantastic team.
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