Public planning consultation solution for Aviva.

Public planning consultation solution for Aviva.

Commercial property developers (like many others) were held back by the recent COVID 19. How do you hold a public planning consultation with social distancing and lockdown measures in place? Reddishpink came up with the perfect solution – a virtual property consultation website that showcases property developments and has the functionality required to show a proposed development at its very best, and get the feedback required to progress.

See the virtual property consultation solution we delivered to Aviva for their Rosebery House development in Edinburgh’s City Centre.

If you need help with a property consultation, please visit our consultation service.

Or contact us for an informal chat about how we can make your property sing and help you get through the property planning process.

If you’d like to find out more about our web design services, visit web design Scotland

Reddishpink is a marketing agency based in Edinburgh, Scotland. Find out more at Reddishpink Media: Marketing communications Edinburgh & West Lothian

Brochure design with a difference for Edinburgh based Lochallen Solutions.

Brochure design with a difference for Edinburgh based Lochallen Solutions.

Our latest creation, an engaging, vibrant and colourful brochure, designed for Scotlands No 1 provider of anti-microbial solutions, Lochallen. This gorgeous little brochure portrays the high standards of service provided by Lochallen Solutions and showcases their talents.

See our portfolio for more on this brochure design project.

If you’d like a brochure designed for your organisation please visit – link to https://reddishpinkmedia.com/marketing-services-edinburgh/design-services.

Or contact us for an informal chat about how we could make your brand sing.

If you’d like to find out more about our design and branding services, visit design and branding Scotland

Reddishpink is a marketing agency based in Edinburgh, Scotland. Find out more at Reddishpink Media: Marketing communications Edinburgh & West Lothian

Small business website service to help Scotland get through the pandemic.

Small business website service to help Scotland get through the pandemic.

We were asked by Lochallen Solutions to launch their website and marketing materials quickly amidst the Covid 19 pandemic, for their revolutionary anti-microbial product, Zoono.

The website was successfully launched along with a video and social media adverts to allow them to stand out and get their message across in Scotland.

They are now in a good place to help Scotland protect themselves for now and in the future.

See the full case study > 

If you’d like to find out more about our web design services, visit web design Scotland

Reddishpink is a marketing agency based in Edinburgh, Scotland. Find out more at Reddishpink Media: Marketing communications Edinburgh & West Lothian

How video marketing can get results for your business.

How video marketing can get results for your business.

Video marketing is the star of all inbound marketing efforts. And it’s not just social anymore. Companies are embracing video to showcase new products and services, build brand awareness, educate and help customers and much more besides.

Why is video marketing so good?

Video marketing is achieving more than many other forms of media…

According to HubSpot “Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.” https://blog.hubspot.com/marketing/video-marketing

So why should you start using video today? The idea has been around for a while, capture your audience’s attention and thrill them but it is the speed and way in which we can do this now that makes Video Marketing such an attractive channel for companies in 2020 to reach customers at all steps in the sales funnel.

And it’s not hard to see the appeal. Video is instant, easy to absorb, a medium we already love. It saves us from consuming lines and lines of text, it can include catchy music, moving animations and we can digest it by the byte loads on our phones, wherever we are.

This would be why the world reportedly watches 1 billion hours of YouTube social video per day. 
https://digitalmarketinginstitute.com/blog/the-importance-of-video-marketing

Your video production should reflect the value of your business.

Bear in mind that your video will need to be compelling to stand out and compete. It may not be enough to bash something together using a smartphone.It may be fine for quick announcements but if you’re selling quality products or services, this needs to be reflected in the final production. If you have the in-house talent required, hire some production quality equipment and go for it. If it’s not something you can do in-house, hiring a professional will make the process much smoother, less time consuming, and ensure you get a compelling result.

Customers want help solving a problem, or are looking for a solution, so your video should help them accomplish their goals as an integrated marketing tool with your other marketing channels to help guide them along the buyer’s journey to becoming an evangelist for your company.

The most commonly-created types of video are explainer videos (72%) presentation videos (49%) testimonial videos (48%) sales videos (42%) and video ads (42%)
https://www.wyzowl.com/video-marketing-statistics-2020/

What other benefits does video marketing offer your business?

Other than the obvious wow factor – Video can add serious SEO juice to your pages. Youtube is Google owned and therefore Google ranks video results higher than most other SERP content.

Take for example this search query: What is video marketing. At the time of this search, Videos were the mid-page SERP real estate.

https://www.google.com/search?q=What+is+video+marketing&rlz=1C1CHBF_enUS878US878&oq=What+is+video+marketing&aqs=chrome..69i57.252j0j1&sourceid=chrome&ie=UTF-8

That means, after paid ads, and the Leading SERP result – usually a page with a high Domain Authority (DA) – videos are right above the fold of the SERP and appear BEFORE the listings.

81 % of businesses are now using video for marketing.
https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

Building trust is harder in the new digital world.

The hard truth is that your customers need you a lot less than they used to. They learn from friends, not salespeople. They trust other customers, not marketers. They’d rather do their own research and make their own decisions.
https://blog.hubspot.com/service/customer-acquisition-study

So use video for a purpose. Help bridge that gap. Let the customer need you again and keep them coming back for more.

This article was written by Jeff Godek, Reddishpink Media.

Reddishpink media is a marketing agency with offices in Edinburgh and West Lothian. We manage a wide range of video marketing and production projects for clients across the UK. If you’d like to find out more about how video marketing could help your business, contact us for an informal chat or visit: https://reddishpinkmedia.com/marketing-services-edinburgh/video-production-edinburgh/

If you’d like to see more of our video production service, visit for the full collection of video case studies.

Reddishpink is a marketing agency based in Edinburgh, Scotland. Find out more at Reddishpink Media: Marketing communications Edinburgh & West Lothian

 

Website and Brand for new start up, The Scottish Land Matching Service.

Website and Brand for new start up, The Scottish Land Matching Service.

Matchmaking Farmers across Scotland.

The Scottish Land Matching Service, based in Edinburgh were looking for a clean and polished brand and a simple and easy to navigate notice board website for people seeking and looking for joint venture farming opportunities in Scotland.

The client is delighted with the look and feel of the website and has noted that the website has generated a fair bit of interest since its launch in April 2020.

Reddishpink are continually working with SLMS by adding keyword rich blogs to go along with their social media activity bringing the website and the opportunities for joint ventures to farmers around Scotland.

See the case study

If you’d like to find out more about our full service marketing, visit full service marketing Scotland Project case studies

Reddishpink is a marketing agency based in Edinburgh, Scotland. Find out more at Reddishpink Media: Marketing communications Edinburgh & West Lothian

Reddishpink Media launch virtual planning consultation service.

Reddishpink Media launch virtual planning consultation service.

If you work in commercial property planning, you might like this.

One of the challenges that came from COVID-19 social distancing measures is related to commercial property applications.

Under normal circumstances, commercial property developers would hold a ‘Consultation event’ so that the public and wider stakeholders can be fully briefed on a development proposal and ask questions, submit feedback. Property consultation events help planning authorities make their decision and ensure proper consultation activities have taken place. But with social distancing in place, you may have been asking yourself…

  • How can I hold a public planning consultation and get the feedback we need with social distancing in place?
  • What other options are there for commercial property planning consultations?

Problem Solved. A new solution for property consultations

Some of our clients’ experienced this very situation, and we were on-hand to find a solution that worked.

Castleton Fruit Farm was required to hold a planning consultation event for its proposed PolyTunnel development in Aberdeenshire. To mitigate the effects of social distancing, we worked with Castleton and their PR team at Liberty One comms, to create an online planning consultation event. Our solution meant a proper public consultation took place, and that they had all of the relevant feedback and commentary required, on record.

Reddishpink built a new section into their website, which detailed their plans on glorious technicolour through a wide range of rich media – words, photography, CGI images, and a video.

To ensure we had all of the feedback needed for the commercial property planning application, we utilised forms and held a live-chat event online for public consultation. 

Everything was recorded digitally as evidence for the local authority, and the online property consultation event was a big success.

But it didn’t stop there. 

At reddishpink, we think innovation is a good thing and with Social distancing likely to remain in place for a while, and the possibility that lockdown may return on a local or national level, we decided to create a solution to help other commercial property planners too.

The reddishpink digital online property consultation allows property planners to hold consultation events online, anytime. We have a framework in place that allows full customisation and rapid deployment for a wide range of consultation types.

Our solution is ready to go. It has been thoroughly tested and can be deployed very quickly. Send us the information and content for your event (or hire us to make this for you), and we’ll take it from there. We can create new consultations very quickly.

Six reasons to choose Reddishpink’s virtual planning-consultation solution.

1. Showcase your commercial property development at its very best. Present your proposed development at its very best through a digital platform that’s ‘open’ 24/7. Our framework allows a wide range of multimedia such as video, animation, CGI’s, virtual tours and virtual consultation rooms. We can work with media you supply, or we can create media for you.

2. Save valuable development budget. Our property consultation portal allows you to hold a full property consultation event online. That means significant savings on venue hire, exhibition stands, travel and staff costs, to name a few. And, because we have a pre-built solution, you’ll also save on digital development costs.

3.It’s attractive and flexible. Every commercial property development is different, but each needs to look its very best online. Choose from our single page solution with digital demos or a full website with multiple pages and options. We’ll customise your portal to match your brand and ensure everything looks professional and polished. 

4. Everything is recorded. Get the feedback you need through a range of interactive tools like question forms, official feedback forms, and live-chat events – all recorded electronically

5. Fully hosting included. We host your property consultation website for as long as you need on reddishpink’s blazingly fast servers.

6. Full support. We’re here if you need us to help you make changes or provide support during the live online planning consultations.

Like to see examples of our online property consultation solution, visit?

Do you need an online planning consultation event or a solution to market your property development – we can help.

Let reddishpink help you with:

  • eCommerce – trade online
  • Communications – Staff and customer newsletters and magazines.
  • Digital marketing – web design, SEO, social media marketing and advertising.
  • Design – make your business look the best it can be.
  • Conducting public property consultations using our new digital virtual planning consultation solution
  • Everything you ever wanted in marketing delivered creatively, quickly and with a hefty dash of Reddishpink.

Want to find out more?