Event marketing and promotion for Edinburgh based Stag Barbers.

Wear pants or boxers, but not much else.

Stag Barbers wanted to promote their special charity event quickly and with impact. We created a campaign that attracted more than 50,000 views, ensuring the event was a complete sell-out.

Project scope.

Event promotion.

Professional photography
Graphic design
Social media marketing

Undies Sunday.

Remember…wear pants, save balls.

On Sunday 28th August, Stag Barbers did something cool for Prostate Cancer UK. They invited the public to come in wearing a pair of Pants (over their trousers or just pants) for a haircut and to decide themselves what their cut was worth. All proceeds were donated.

Our role.

Make it a big success.

Stag wanted something quickly to promote their event so we got them into our studio to do their stuff. A series of images of Gary and Murray were captured on Leica SL Cameras using Profoto lighting and modifiers. Images were selected, retouched, and storyboarded into a timeline before the logo and final slide was added. We then created animated gif files in a range of sizes for varied web usage. Stills were provided for status promotional use.

Some stills for promotional use.

Behind the scenes.

Poses and pants.

The shoot was completed in the reddishpink photography studio. It took around 2 hours to shoot and a further 5 – 10 for re-touching, editing and final post-production.

View more case studies