Design and development of a core brand logo and Master brand guidelines for Highlands and Islands Enterprise.

Promoting the creative industries in Northern Scotland.

Highlands and Islands Enterprise appointed reddishpink to design a range of brands for their XPO North creative events.

Project scope.

A versatile brand that works for everyone, everywhere.

Brand design and development
Creation of master brand guidelines

Brand development.

Powerful. Simple. Flexible.

Reddishpink worked with HIE to create a master brand with sub-brands that could be used to promote and involve a range of different creative business in this vibrant sector. The logo’s would be used for promotion across the UK. To ensure consistency, reddishpink also created a set of master brand guidelines.

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