A website design and brand creation project for Glasgow based Aurellien Human Resources
Less is more.
Aurellien is a start up business born from the already successful Renfrewshire Electronic Group. Their unique joined up HR services proposition needed its own brand identity to reflect a high level business.
Project scope.
Start with the essentials.
Marketing strategy
Brand design and development
Artistic corporate portraits
Corporate stationery design
Website design and development
Website hosting and support
Brand design and development.
Give us a classy look.
Aurellien’s team has an astonishing amount of experience of working at high levels in HR, in some seriously sized businesses. Targeting blue chips in the drinks and IT sectors meant we needed a polished look and feel. We decided to go with the warm tones of whisky to reflect their experience, traditional values, and individuality.
Website project.
Simplicity. Classy. Responsive.
Warm copper tones used in the core brand look are also reflected in the unique image overlays we created for use in the Aurellien website. Designed with the goal of establishing credibility and driving people to their door for further info, we’ve taken an open and spacious approach to the design look, whilst using icons and strong pull quotes to draw in the eye and engage site visitors.
Photography.
Like the adverts for the cop shows.
It’s great to have a client that wants to be different. When we discussed team photography for the site, Aurellien said it again – we want something classy and professional, but a little different from the average corporate headshots. Two hours in the studio, and another few in post-processing and they tell us we’ve nailed it.
